OUR VISION
To change the way women make choices about health, mind and body. To create a new standard of health and wellbeing for women and give them the tools, knowledge and encouragement to reach it in every way. By empowering women today to put dodgy health decisions behind them and shake off the falsehoods and fears promoted by marketing ploys, media myths and misinformation, The Shift will change the life trajectory for our future generation of females.